Iran's Apparel Market in View: Insights from Statista

Iran's Apparel Market in View: Insights from Statista

As the largest segment, women's apparel alone accounts for $2.54 billion, revealing a strong cultural emphasis on modest fashion. Despite a projected annual decline of 7.64% through 2028, the market is buzzing with potential, driven by changing consumer preferences.

 
10/12/2024 Leila Dindar
Product Placement Strategy in Iranian VOD Series: Thinking out of the Box

Product Placement Strategy in Iranian VOD Series: Thinking out of the Box

In Iran, the use of product placement in movies takes on a bold and visible approach, often featuring specific brands in a prominent manner. For example, when it comes to showcasing products like coffee, Iranian movies tend to display the brand in a way that immediately catches the viewer's attention, making it a focal point of the scene. 

 
5/7/2024 Leila Dindar