Recent data from the Public Relations Society of America (PRSA) indicates that 67% of PR professionals now prioritize digital strategies to engage consumers effectively. This shift is driven by the need for real-time interaction and the ability to measure impact instantly.
Back to school season is an important period for merchandising and marketing. As one of the most profitable seasons of the year, it offers many marketing opportunities. From catchy slogans to interesting posts on social media, there are various trends behind the back to school business. The main emphasis, however, is on encouraging the audience to engage with a brand.
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