According to Harvard Business Review, storytelling can boost engagement by up to 300%, highlighting its power in marketing. Successful storytelling in marketing captivates audiences, turning mundane messages into memorable experiences.
Back to school season is an important period for merchandising and marketing. As one of the most profitable seasons of the year, it offers many marketing opportunities. From catchy slogans to interesting posts on social media, there are various trends behind the back to school business. The main emphasis, however, is on encouraging the audience to engage with a brand.
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