Advertising Media Purchase
Most of the budget spent by the goods or service owners in an advertising campaign is for a media purchase. This magnifies the importance of media strategy and planning unit. It is handled via two professional sections as below:
- Media Strategy Formation
- Media Planning
Mass media analysis and its performance identification are the bases of media effectiveness and influence. Media performance reporting of a brand is also a major task of Badkoobeh media unit.
Criteria and regulations for accepting and broadcasting radio and TV commercials