آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Father and son: Incuriosity and ignorance of society towards each other’s pain and difficulties. Whilst we can make a great and wonderful difference with just a simple move. This ad “let’s be kind” was made aiming the target audience with the message of “being a good person is easy”. In this ad we have pictured a true story of father and son, happening in our everyday life.

The goal of this project:

Spreading the kindness culture

Bringing the target audience attention to the message of “being a kind person is easy”

Changing the public’s belief towards the positive position of Komiteh Emdad

Changing publics’ perspective subcutaneously towards helping each other more by institutes in charge such as Komiteh Emdad.