آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The Famila TVC “ khodesho nemigire/ it doesn’t congeal” is one of the ‎musical TVCs’ based on the communication strategy.‎
After studying and researching on this product, we learned this product ‎due to containing vitamin E and Omega 6, is suitable for people with ‎blood pressure, skin problems as well as cancer prevention. It’s worth ‎mentioning this Corn Oil, in different environments and temperature will not ‎get congeal or becomes jell unlike other cooking Oils which lose their liquid ‎form even on shelves and after cooking. ‎
The main idea behind this campaign was to focus on the disadvantage of ‎cooking Oils with Cholesterol causing cholesterol deposits (Oil) and finally ‎resulting blockage of blood vessels. On the other hand the advantage of ‎this specific cooking Oil being made of Corn with no Cholesterol, reducing ‎this risk. We have tried to connect and similarize these two environments ‎‎(humans’ body with the outside world).‎
Being in the group of FMCG, this TVC needed to convey a health ‎massage. This was done through its musical feature, which was both ‎interesting and effective and this massage was said in a friendly way‏