Be Free

  • MCI - Hamrahe Aval
  • summer 2014
  • Kind of campaign:New product launch
  • Challenges: 1)the international players on the court, 2) and recent week communication in terms of new product & service launch, 3) and negative customer insight about MCI’s slow internet
  • Solution: Mobile broad band is new in Iran, so the new service gives you the possibility to get free of cables and modems, any time any place customer may freely stay connected Be free “Notrino, The New Internet Generation”

Design Process

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Be Free - Design Process



Before / After

Be Free - Design Process


  • New product/Service launch & usage stimulation (MCI’s 3G service called Notrino)



services provided for this project

Badkoobeh and MCI - Hamrahe Aval

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