Day Insurance TVC, tries showing the fact of accidents can happen to anyone, making it believable through natural disasters and real scenes. The goal behind this TVC is to show the peace of mind you get after facing an inevitable incidents in life. In this TVC you can see the father of a family trying to protect his family from accidences, and his only concern is protection. Peace of mind after accident is one the goals of Day insurance that is announced in this TVC. The main 3 natural disasters such as Fir, Float and earthquake are the most obvious incidents used in this TVC.