آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

• 92% of marketers leverage short articles or posts to capture attention quickly.
• 76% are utilizing videos to engage and inform their audience.
• 75% share compelling case studies or customer stories that build trust.
• 69% still find value in long-form articles for in-depth insights.
• Visual content is crucial, with 57% using data visualizations to simplify complex information.
• Finally, 27% are tapping into interactive content to create memorable experiences.

Insights from marketing and advertising specialists in Iran, reveal that with local brands stepping up in response to the exit of international giants like LG and Samsung, competition among Iranian manufacturers has intensified. This has led to a fresh wave of innovative outdoor campaigns, breathing new life into urban spaces. From vibrant billboards to engaging street furniture, out-of-home advertising is capturing consumers' attention like never before.

Recent data from the Public Relations Society of America (PRSA) indicates that 67% of PR professionals now prioritize digital strategies to engage consumers effectively. This shift is driven by the need for real-time interaction and the ability to measure impact instantly.

To resonate with Gen Z in the Middle East, brands need to embrace a multi-level channel of engagement, which can be distilled into three key strategies: Rebranding, Repackaging, and Reinventing.

There are many reasons why a brand may fade over time. For example: 

• failure to keep up with changing consumer preferences and market trends 
• failure to adapt and innovate, which may lead to losing relevance and becoming less appealing to the target audience
• changes in leadership
• a lack of investment in marketing and advertising
• increased competition 

The influencer marketing landscape is undergoing a significant transformation as brands increasingly recognize the value of authentic partnerships. As reported by SproutSocial.com, as of February 2024, a notable 26% of marketing agencies and brands have allocated over 40% of their marketing budgets to influencer collaborations. Conversely, 26.1% have committed less than 10%, revealing a growing polarization in attitudes toward influencer marketing investments.

Nearly 90% of consumers will shop with a competitor after a poor website experience. 44% of consumers share negative website experiences with others.

In 2025, Iran's Consumer Electronics market is set to shine, with an impressive revenue forecast of US$8,836.0 million! This growth story is fueled by an annual increase of 2.20% from 2025 to 2029, showing that despite challenges, the appetite for tech remains strong.