Product Placement Strategy in Iranian VOD Series: Thinking out of the Box

Product Placement Strategy in Iranian VOD Series: Thinking out of the Box

In Iran, the use of product placement in movies takes on a bold and visible approach, often featuring specific brands in a prominent manner. For example, when it comes to showcasing products like coffee, Iranian movies tend to display the brand in a way that immediately catches the viewer's attention, making it a focal point of the scene. 

 
5/7/2024 Leila Dindar
Badkoobeh Wins Four Awards at the 1st Cultural and Economic Festival of Commercial Advertisements

Badkoobeh Wins Four Awards at the 1st Cultural and Economic Festival of Commercial Advertisements

Badkoobeh Creative Communication Solutions received four awards at 1st Cultural and Economic Festival of Commercial Advertisements, including: 

  • The best Visual (VFX) Award for Hofmann’s TVC entitled “Dust-free”
  • The 1st Award for The Best Cognitive Sciences and Behavioral Economics Advertisement for Deslter 
  • The 3rd Award for the Best Sociocultural TV Advertisement for Iranian Society of Organ Donation
  • Badkoobeh was also appreciated as an active advertising agency. 
2/5/2024 Leila Dindar
Iran’s Shopping Culture in Pictures: Why Should Brands Care?

Iran’s Shopping Culture in Pictures: Why Should Brands Care?

To truly connect with Iranian customers on a deeper level, it is essential for international brands to understand and respect their buying culture. Besides, this allows global and international brands to adapt their strategies to cater to the Iranian market.

11/13/2023 Leila Dindar
Below-the-line (BTL) Marketing in Iran: A Hidden Gem

Below-the-line (BTL) Marketing in Iran: A Hidden Gem

In Badkoobeh Creative Communication Solutions, not only do we offer all forms of below-the-line (BTL) services but also we develop BTL strategies that work best with each brand’s specific needs and objectives.

10/14/2023 Leila Dindar