Public Relations
Public Relations
Successful communications is no longer just about getting attention. It's about being relevant. Relevance drives positive awareness, demand and advocacy. After all, the most creative campaign in the world won't generate sales if it doesn't address customer needs at that time.
We make clients uniquely relevant, be it to a target market, a customer, or a story. We build reputations through message development, executive profile building, product promotion, community management and engagement with the right influencers and media.
Our teams make clients relevant to the moment through targeted rapid response, expert news handling, storytelling and social campaigns.
All this requires a mix of skills. We combine granular monitoring and analysis with big picture thinking; knowledgeable media relations teams with great storytelling. We implement multi-channel, cross-border campaigns with obsessive attention to detail and the agility to iterate in real-time.
With our ever-growing network of reporters, bloggers, editors, producers and more, our media relations team has the long-term relationships necessary to get clients the coverage they want. Our global presence offers unparalleled reach to policy-makers and stakeholders in every market, giving clients access to people who frequently affect and make the news. We devise and implement media strategies that work -- and we have the track record of story placement to prove it.
• Media Relations
• Crisis and Reputation Management
• Broadcast Media
• Create and execute special events designed for public outreach and media relations
• Copy writing and blogging for the web (internal or external Online and Offline Media)
• Social media promotions and responses to negative opinions online
