The reports show that iPhone X has helped Apple set a record in all time stock market and sales.
Recent data from the Public Relations Society of America (PRSA) indicates that 67% of PR professionals now prioritize digital strategies to engage consumers effectively. This shift is driven by the need for real-time interaction and the ability to measure impact instantly.
To resonate with Gen Z in the Middle East, brands need to embrace a multi-level channel of engagement, which can be distilled into three key strategies: Rebranding, Repackaging, and Reinventing.
There are many reasons why a brand may fade over time. For example:
The influencer marketing landscape is undergoing a significant transformation as brands increasingly recognize the value of authentic partnerships. As reported by SproutSocial.com, as of February 2024, a notable 26% of marketing agencies and brands have allocated over 40% of their marketing budgets to influencer collaborations. Conversely, 26.1% have committed less than 10%, revealing a growing polarization in attitudes toward influencer marketing investments.
Nearly 90% of consumers will shop with a competitor after a poor website experience. 44% of consumers share negative website experiences with others.
In 2025, Iran's Consumer Electronics market is set to shine, with an impressive revenue forecast of US$8,836.0 million! This growth story is fueled by an annual increase of 2.20% from 2025 to 2029, showing that despite challenges, the appetite for tech remains strong.
In recent years, Subscription Video on Demand (SVOD) platforms have gained significant popularity in Iran, especially among the AB demographic.
According to Harvard Business Review, storytelling can boost engagement by up to 300%, highlighting its power in marketing. Successful storytelling in marketing captivates audiences, turning mundane messages into memorable experiences.
At its core, agile marketing is a strategic framework that empowers marketing teams to operate in short, focused bursts known as “sprints.” This approach facilitates rapid adjustments to campaigns and strategies based on ongoing feedback and performance data. Agile marketing draws inspiration from agile software development methodologies, utilizing tools like Kanban for visual project management and Scrum for collaborative team efforts.
The latest report by Scimagojr.com ranks Iran as 13th in the world for AI research publications, surpassing countries like Brazil, the Netherlands, and Russia. Iran is steadily climbing the ranks in the AI landscape, and the SCImago Journal & Country Rank places it at 15th globally for AI-related publications, positioning it ahead of Russia and Turkey.
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