Every You Need to Know about Agile Marketing: Transforming Strategies for Success

Every You Need to Know about Agile Marketing: Transforming Strategies for Success

At its core, agile marketing is a strategic framework that empowers marketing teams to operate in short, focused bursts known as “sprints.” This approach facilitates rapid adjustments to campaigns and strategies based on ongoing feedback and performance data. Agile marketing draws inspiration from agile software development methodologies, utilizing tools like Kanban for visual project management and Scrum for collaborative team efforts.

 
 
1/8/2025 Leila Dindar
AI Marketing in Iran: Top Trends to Watch in 2025

AI Marketing in Iran: Top Trends to Watch in 2025

The latest report by Scimagojr.com ranks Iran as 13th in the world for AI research publications, surpassing countries like Brazil, the Netherlands, and Russia. Iran is steadily climbing the ranks in the AI landscape, and the SCImago Journal & Country Rank places it at 15th globally for AI-related publications, positioning it ahead of Russia and Turkey.

12/29/2024 Leila Dindar
Game On! The Power of Gamification in Advertising

Game On! The Power of Gamification in Advertising

Gamification taps into basic human psychology. People enjoy challenges, rewards, and recognition. By making the shopping experience more interactive and enjoyable, brands can create memorable experiences that stand out.

 
11/20/2024 Leila Dindar
Video Marketing: The Key to Elevate Brand Presence in Iran

Video Marketing: The Key to Elevate Brand Presence in Iran

In the culturally rich landscape of Iran, partnering with a creative and dependable video production house is essential for importing brands aiming to shine. This isn’t just a simple choice; it’s about harmonizing your brand with the unique dynamics of the local market.

 
11/6/2024 Leila Dindar
Iran's Apparel Market in View: Insights from Statista

Iran's Apparel Market in View: Insights from Statista

As the largest segment, women's apparel alone accounts for $2.54 billion, revealing a strong cultural emphasis on modest fashion. Despite a projected annual decline of 7.64% through 2028, the market is buzzing with potential, driven by changing consumer preferences.

 
10/12/2024 Leila Dindar