آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The influencer marketing landscape is undergoing a significant transformation as brands increasingly recognize the value of authentic partnerships. As reported by SproutSocial.com, as of February 2024, a notable 26% of marketing agencies and brands have allocated over 40% of their marketing budgets to influencer collaborations. Conversely, 26.1% have committed less than 10%, revealing a growing polarization in attitudes toward influencer marketing investments.

Nearly 90% of consumers will shop with a competitor after a poor website experience. 44% of consumers share negative website experiences with others.

In 2025, Iran's Consumer Electronics market is set to shine, with an impressive revenue forecast of US$8,836.0 million! This growth story is fueled by an annual increase of 2.20% from 2025 to 2029, showing that despite challenges, the appetite for tech remains strong.

At its core, agile marketing is a strategic framework that empowers marketing teams to operate in short, focused bursts known as “sprints.” This approach facilitates rapid adjustments to campaigns and strategies based on ongoing feedback and performance data. Agile marketing draws inspiration from agile software development methodologies, utilizing tools like Kanban for visual project management and Scrum for collaborative team efforts.

The latest report by Scimagojr.com ranks Iran as 13th in the world for AI research publications, surpassing countries like Brazil, the Netherlands, and Russia. Iran is steadily climbing the ranks in the AI landscape, and the SCImago Journal & Country Rank places it at 15th globally for AI-related publications, positioning it ahead of Russia and Turkey.

While China currently dominates the market with a staggering projected volume of US$22,710 million in 2024, Iran's unique flavors and quality products are poised to carve out a significant niche. 

Hofmann's TV commercial, created by Badkoobeh Advertising Agency, won the **Special Award for the Best Technical Achievement** at the 6th Iran Ads Event.

It generates a staggering 80% of B2B leads from social media, making LinkedIn the go-to platform for reaching business audiences. Engagement is key, and LinkedIn posts receive three times more interaction than those on other social networks.