آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The reports show that iPhone X has helped Apple set a record in all time stock market and sales.

If you are working in the advertising industry, it might be interesting for you to see how this industry is portrayed in films. Of course, all of us are familiar with Mad Men, but here is a short list of some other films and documentaries with an advertising theme:

these days, a sentimental longing to experience the things we loved in the past and romanticizing simpler times are increasing. As a result, nostalgia-centric campaigns have become an effective #marketing #strategy. These campaigns use familiar events and positive cultural memories from the past to evoke emotions and feelings of security in the audience. It has become a common practice in the advertising industry and the research shows nostalgic feelings make consumers more likely to spend money on goods and services. However, the use of #nostalgia must represent a perfect combination of past and present to have a modern relevance; otherwise it will seem out of touch and irrelevant.

Annually, the celebrating of October 8th in Iran as the #InternationalChildrensDay receives special attention. Children are an important group within the society and a close attention must be paid to their health, education and growth. Therefore, this day provides an opportunity for businesses to run a #CSR program for the children. 

In YouTube’s celebration of its 10th anniversary, a shortlist of 20 iconic adverts of the decade were introduced. The list was selected by advertisers, marketers and the platform’s users. The factors taken into consideration for voting were authenticity, creativity, interaction and the message. Since the voting was conducted by YouTube, the level of viewership was also a determinative factor. 

The amount of mobile apps available to people has grown in a number of ways. With their instant accessibility and mobility, they make everyday life a whole lot easier. Applications have been developed for many industries, and the real estate is no exception. Real estate apps let their users experience a digital house haunting. They cater such needs through offering plenty of search filters to ensure efficiency. 
Most of the trending real estate apps are available for free. Some of the best real estate apps are Zillow, Trulia, Homesnap, Redfin, PRR Mobile, Contactually and Mortgage Calculator.  
 

Using “influencers” for marketing purposes is among the new tactics in the world of marketing. The popularity of social media and the significance of peer recommendation contribute to the growing presence of influencers in this field. From LinkedIn to Facebook, they are using their platforms as the modern day word of mouth. However, it is probably safe to say that the most effective sort of influencer marketing takes place on Instagram. 

In the recent days, many areas in America have absorbed the impacts of hurricanes such as Maria and Irma. Death tolls, injuries and severe damages to people’s properties have made a catastrophic situation. Under such conditions, how should a company continue its marketing activities? Should they continue their regular routine or should they abandon their activities throughout the crisis? Here we gathered the most important points we could find in relation to such a unique condition.

Today, Instagram as the most engaging social media of all, has reached a place where its usage for marketers is no longer a question. The main question is how one can effectively use Instagram to build awareness and to convey the core message of its brand to the audience in an outstanding way. 

Back to school season is an important period for merchandising and marketing. As one of the most profitable seasons of the year, it offers many marketing opportunities. From catchy slogans to interesting posts on social media, there are various trends behind the back to school business. The main emphasis, however, is on encouraging the audience to engage with a brand.