آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Today, Instagram as the most engaging social media of all, has reached a place where its usage for marketers is no longer a question. The main question is how one can effectively use Instagram to build awareness and to convey the core message of its brand to the audience in an outstanding way. 

Instagram, with 700 million active users, creates an enthusiastic way of communication between brands and consumers on social media. Instagram marketing has therefore become a very popular way of building a brand online. 

In Iran, Snapp, an Iranian ride hauling company similar to Uber, is using Instagram as a powerful PR tool to develop its brand and audience. Snapp is committed to the framework of using Instagram effectively and as a result it manages to create interest and conversation with its online audience.

The Tehran-based ride-hailing app humanizes the brand by including its employees in entertaining videos. This way, the employees are introduced and the work culture is clarified. Snapp is also very active in raising awareness about social causes and issues on Instagram; to name child labor and fighting depression amongst many

 Moreover, on certain occasions and through the promotion of the cause on their Instagram account, Snapp contributes a percentage of the ride fares to people in need like guardian-less children. Direct contact and rapid replies to the followers on the one hand, and regular posts related to the impact of customer reviews on the other hand, encourages Snapp’s audience to get more involved in and help generating content for the account as well. Another unique aspect of Snapp’s activity on social media is their “unknown destination” campaign. By reposting the campaign’s picture on their Instagram account using the suggested hashtags, people have the chance to win an all day long surprise trip from Snapp that can include riding with celebrities-, dining at fancy restaurants or visiting interesting places. In brief, one can call Snapp’s usage of social media in achieving their goals “Instaworthy”.