What Content Type and Format Works Best for B2B Marketing?
Are you a B2B marketer or sales professional struggling to generate leads? You're not alone! Insights from Saleshandy reveal that a staggering 49% of B2B sales are now happening online. This shift in customer behavior means it’s time to rethink your online marketing strategy!
Here’s what you need to know:
- 92% of marketers leverage short articles or posts to capture attention quickly.
- 76% are utilizing videos to engage and inform their audience.
- 75% share compelling case studies or customer stories that build trust.
- 69% still find value in long-form articles for in-depth insights.
- Visual content is crucial, with 57% using data visualizations to simplify complex information.
- Finally, 27% are tapping into interactive content to create memorable experiences.
The insights convey a clear message: to last in today’s ever-competitive B2B landscape, adapting your strategy is essential for success. What changes will you make to stay ahead? Let's discuss in the comments! 💬👇
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