What Content Type and Format Works Best for B2B Marketing?
- 92% of marketers leverage short articles or posts to capture attention quickly.
- 76% are utilizing videos to engage and inform their audience.
- 75% share compelling case studies or customer stories that build trust.
- 69% still find value in long-form articles for in-depth insights.
- Visual content is crucial, with 57% using data visualizations to simplify complex information.
- Finally, 27% are tapping into interactive content to create memorable experiences.
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