آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Every year, when special occasions are approaching, corporate gifts turn into one of the main concerns of the companies. Although they are normally a tool for a company to market itself, their lasting impressions will create a strong attachment with the customers.

Recently, as you have probably noticed, Badkoobeh has changed its approach from being a full service advertising agency to a creative communication solutions. By offering solutions through the company’s scientific, creative and effective values, badkoobeh has adopted a new approach towards developing and taking the customer goals further ahead. In order to do so, we focus on an effective and innovative incorporation of new platforms of media and rollout methods to create successful campaigns for domestic and international brands. 

There are an estimated one billion people living with disabilities worldwide. Our duty as business owners is to increase awareness to promote an understanding of disability and to create real opportunities for people with disabilities. Unfortunately, there are many barriers for people as such to get included in many key areas of the daily life such as transportation, education, and most importantly employment. 

The reports show that iPhone X has helped Apple set a record in all time stock market and sales.

If you are working in the advertising industry, it might be interesting for you to see how this industry is portrayed in films. Of course, all of us are familiar with Mad Men, but here is a short list of some other films and documentaries with an advertising theme:

these days, a sentimental longing to experience the things we loved in the past and romanticizing simpler times are increasing. As a result, nostalgia-centric campaigns have become an effective #marketing #strategy. These campaigns use familiar events and positive cultural memories from the past to evoke emotions and feelings of security in the audience. It has become a common practice in the advertising industry and the research shows nostalgic feelings make consumers more likely to spend money on goods and services. However, the use of #nostalgia must represent a perfect combination of past and present to have a modern relevance; otherwise it will seem out of touch and irrelevant.

Annually, the celebrating of October 8th in Iran as the #InternationalChildrensDay receives special attention. Children are an important group within the society and a close attention must be paid to their health, education and growth. Therefore, this day provides an opportunity for businesses to run a #CSR program for the children. 

In YouTube’s celebration of its 10th anniversary, a shortlist of 20 iconic adverts of the decade were introduced. The list was selected by advertisers, marketers and the platform’s users. The factors taken into consideration for voting were authenticity, creativity, interaction and the message. Since the voting was conducted by YouTube, the level of viewership was also a determinative factor. 

The amount of mobile apps available to people has grown in a number of ways. With their instant accessibility and mobility, they make everyday life a whole lot easier. Applications have been developed for many industries, and the real estate is no exception. Real estate apps let their users experience a digital house haunting. They cater such needs through offering plenty of search filters to ensure efficiency. 
Most of the trending real estate apps are available for free. Some of the best real estate apps are Zillow, Trulia, Homesnap, Redfin, PRR Mobile, Contactually and Mortgage Calculator.  
 

Using “influencers” for marketing purposes is among the new tactics in the world of marketing. The popularity of social media and the significance of peer recommendation contribute to the growing presence of influencers in this field. From LinkedIn to Facebook, they are using their platforms as the modern day word of mouth. However, it is probably safe to say that the most effective sort of influencer marketing takes place on Instagram.