آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Read the exclusive interview with Babak Badkoobeh, the founder of Badkoobeh Creative Communication Solutions, as he shares insights on Branding with Donyaye Eghtesad here: https://donya-e-eqtesad.com/%D8%A8%D8%AE%D8%B4-%D9%88%D8%A8-%DA%AF%D8%B1%D8%AF%DB%8C-96/4054264-%D9%85%D8%B5%D8%A7%D8%AD%D8%A8%D9%87-%D8%A8%D8%A7-%D8%A8%D8%A7%D8%A8%DA%A9-%D8%A8%D8%A7%D8%AF%DA%A9%D9%88%D8%A8%D9%87-%D8%A8%D9%86%DB%8C%D8%A7%D9%86%DA%AF%D8%B0%D8%A7%D8%B1-%D8%A2%DA%98%D8%A7%D9%86%D8%B3-%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA%DB%8C-%D8%A8%D8%A7%D8%AF%DA%A9%D9%88%D8%A8%D9%87 

Here is an excerpt from the interview:

Q: “Given that the conditions and opportunities for branding in Iran are different from other countries, what do you believe are the primary challenges that Iranian domestic brands encounter?”

A: “The major challenges that Iranian brands encounter include a shortage of specialized expertise in the advertising and branding sector, economic and legal instability, absence of a brand values culture and brand development, limited international communication, restricted export opportunities, and financial transactions. Additionally, a significant issue faced by brands in Iran is the erosion of Iran's brand reputation on a global scale. These issues represent overarching branding challenges in Iran, alongside more specific obstacles.”