آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

In Iran, the use of product placement in movies takes on a bold and visible approach, often featuring specific brands in a prominent manner. For example, when it comes to showcasing products like coffee, Iranian movies tend to display the brand in a way that immediately catches the viewer's attention, making it a focal point of the scene. 

The findings of a study conducted by 1001 Branding Agency show that 60% of Iranian brands that have entered the branding process are B2C brands, with B2B brands holding a 34% share.

Read the exclusive interview with Babak Badkoobeh, the founder of Badkoobeh Creative Communication Solutions, as he shares insights on Advertising Strategy with Mehr News Agency.

Read the exclusive interview with Babak Badkoobeh, the founder of Badkoobeh Creative Communication Solutions, as he shares insights on Branding with Donyaye Eghtesad.

n recent years, Video on Demand (VOD) platforms have experienced remarkable growth and popularity in Iran. This surge in demand has propelled VOD marketing to the forefront as a crucial strategy for businesses seeking to engage with Iranian audiences.

Badkoobeh Creative Communication Solutions received four awards at 1st Cultural and Economic Festival of Commercial Advertisements, including: 

• The best Visual (VFX) Award for Hofmann’s TVC entitled “Dust-free”
• The 1st Award for The Best Cognitive Sciences and Behavioral Economics Advertisement for Deslter 
• The 3rd Award for the Best Sociocultural TV Advertisement for Iranian Society of Organ Donation
• Badkoobeh was also appreciated as an active advertising agency. 

Commercial video or video marketing in Iran has the potential to strengthen a brand exponentially. They can make a huge difference when it comes to showing clients what makes a brand stand out in the Iranian market.

The 3rd Omid TEDx event, focused on "branding," took place in Mashhad on Friday, 2nd of Azar, 1402 (November 24, 2023).

To truly connect with Iranian customers on a deeper level, it is essential for international brands to understand and respect their buying culture. Besides, this allows global and international brands to adapt their strategies to cater to the Iranian market.

In Badkoobeh Creative Communication Solutions, not only do we offer all forms of below-the-line (BTL) services but also we develop BTL strategies that work best with each brand’s specific needs and objectives.