آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The fascinating world of Iranian business names reveals a linguistic tapestry woven with Persian roots, foreign influences, and creative wordplay. A recent study published in Scientific Journal of Strategic Management Thought sheds light on this captivating landscape. 

The study found that a significant portion of business names (33%) are drawn from meaningful Persian words, such as ‘Golrang’ and ‘Delpazir’. Yet, it also uncovered a linguistic enigma, where some Persian names like ‘Parjak’ and ‘Parmoon’ remain obscure to the general public.

Interestingly, the influence of foreign languages is also evident (16.1%), as many commercial names are borrowed from other tongues. While some, like ‘Active’  and ‘Surprise,"  have become integral to everyday Iranian conversations, others, such as ‘Rapid’ and ‘Life Care’ remain unfamiliar to those not versed in these foreign idioms.

There is also a unique trend, where business names are derived from actual human names, both male and female, like ‘Aidin’ and place names within Iran like ‘Damavand’ (12%). 

🔎 What do you think these naming practices reveal about the values, aspirations, and evolving identities of Iranian brands and their audiences?