آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

these days, a sentimental longing to experience the things we loved in the past and romanticizing simpler times are increasing. As a result, nostalgia-centric campaigns have become an effective #marketing #strategy. These campaigns use familiar events and positive cultural memories from the past to evoke emotions and feelings of security in the audience. It has become a common practice in the advertising industry and the research shows nostalgic feelings make consumers more likely to spend money on goods and services. However, the use of #nostalgia must represent a perfect combination of past and present to have a modern relevance; otherwise it will seem out of touch and irrelevant.

Annually, the celebrating of October 8th in Iran as the #InternationalChildrensDay receives special attention. Children are an important group within the society and a close attention must be paid to their health, education and growth. Therefore, this day provides an opportunity for businesses to run a #CSR program for the children. 

In YouTube’s celebration of its 10th anniversary, a shortlist of 20 iconic adverts of the decade were introduced. The list was selected by advertisers, marketers and the platform’s users. The factors taken into consideration for voting were authenticity, creativity, interaction and the message. Since the voting was conducted by YouTube, the level of viewership was also a determinative factor. 

The amount of mobile apps available to people has grown in a number of ways. With their instant accessibility and mobility, they make everyday life a whole lot easier. Applications have been developed for many industries, and the real estate is no exception. Real estate apps let their users experience a digital house haunting. They cater such needs through offering plenty of search filters to ensure efficiency. 
Most of the trending real estate apps are available for free. Some of the best real estate apps are Zillow, Trulia, Homesnap, Redfin, PRR Mobile, Contactually and Mortgage Calculator.  
 

Using “influencers” for marketing purposes is among the new tactics in the world of marketing. The popularity of social media and the significance of peer recommendation contribute to the growing presence of influencers in this field. From LinkedIn to Facebook, they are using their platforms as the modern day word of mouth. However, it is probably safe to say that the most effective sort of influencer marketing takes place on Instagram. 

In the recent days, many areas in America have absorbed the impacts of hurricanes such as Maria and Irma. Death tolls, injuries and severe damages to people’s properties have made a catastrophic situation. Under such conditions, how should a company continue its marketing activities? Should they continue their regular routine or should they abandon their activities throughout the crisis? Here we gathered the most important points we could find in relation to such a unique condition.

Today, Instagram as the most engaging social media of all, has reached a place where its usage for marketers is no longer a question. The main question is how one can effectively use Instagram to build awareness and to convey the core message of its brand to the audience in an outstanding way. 

Back to school season is an important period for merchandising and marketing. As one of the most profitable seasons of the year, it offers many marketing opportunities. From catchy slogans to interesting posts on social media, there are various trends behind the back to school business. The main emphasis, however, is on encouraging the audience to engage with a brand.

Kavir Tire Company was established in Birjand 26 years ago. This brand is the biggest industrial unit in the Southern Khorasan province and according to it’s website, more than 15% of Iran’s tire production (regarding weight) and more than 22% of Iran’s tire production (regarding number) are produced in this factory. Kavir Tire’s products consist of radial steel belt tires of various size, bias passenger car, pickup truck, truck and bus tires of various size and also different kinds of flap that all are supplied under the “Kavir Tire” brand.

April 23rd or 3rd of Ordibehesht is named the Global Book Day by UNESCO, by the suggestion of the first international union of publishers and the Spanish government. The Spaniards had a good reason to suggest this day as the Global Book Day. In the Catalonia region in Spain, every year at April 23rd, booksellers have a tradition to give a rose to every customer with each book they buy. In addition to this, this date is also the passing anniversary of several great and famous authors like Shakespeare and Cervantes.