Iran’s Shopping Culture in Pictures: Why Should Brands Care?

Iran has consistently been an alluring market for global and international brands seeking to expand their presence in the Middle East. To achieve this, global and international brands must understand and respect the country's buying culture. Iranian consumers' behavior and preferences are heavily influenced by the country's unique customs and traditions. Therefore, recognizing and adapting to these cultural nuances is crucial for brands to effectively engage with Iranian customers and drive business growth.

Unique Aspects of Shopping Culture in Iran

Iranian customers highly value personal relationships and trust in their purchasing decisions. They often rely on recommendations from friends, family, and acquaintances when making buying choices. Additionally, traditional values and cultural norms, such as modesty and religious beliefs, can also impact purchasing decisions. Brands that recognize the significance of these cultural factors can tailor their marketing strategies to resonate with Iranian customers.

Furthermore, the Iranian shopping culture has other unique aspects that distinguish it from other cultures. For instance, the bazaar holds a significant place in Iranian shopping culture, and family-oriented shopping is common. Understanding these unique aspects of the Iranian shopping culture can help brands create meaningful connections with Iranian customers.

In recent years, the advancement of technology and increased internet accessibility have played a crucial role in shaping the online shopping landscape in Iran. Online shopping has gained widespread acceptance and popularity among Iranian consumers. More people are embracing the convenience and ease of purchasing products online, especially in urban areas where internet penetration is higher. In recent years, many Iranian e-commerce platforms have localized their services to cater to customers' preferences and needs. 

Why Is Understanding Iranian Shopping Culture Crucial for International Brands?

1. To Develop a Tailored Marketing Strategy

By aligning marketing strategies with local preferences, brands can effectively engage with Iranian customers. This involves focusing on building personal connections rather than solely promoting products.

2. To Avoid Cultural Faux Pas

Cultural sensitivity is crucial when operating in a foreign market like Iran. Understanding local customs and traditions helps brands avoid misunderstandings or unintentional cultural offenses that could harm their reputation.

3. To Identify Growth Opportunities

Knowledge of local buying culture enables brands to identify untapped opportunities for growth. Recognizing the high value placed on certain products in Iran allows brands to capitalize on these preferences and strategically target their marketing efforts.


To truly connect with Iranian customers on a deeper level, it is essential for international brands to understand and respect their buying culture. Besides, this allows global and international brands to adapt their strategies to cater to the Iranian market. They can focus on building strong relationships with local influencers and leveraging word-of-mouth marketing. Providing excellent customer service and personalized experiences can also help establish trust.

Moreover, global and international brands should consider incorporating local customs and traditions into their marketing campaigns. This includes respecting cultural sensitivities and ensuring that their products align with Iranian values. Offering competitive pricing and emphasizing the quality and durability of their products can also attract Iranian customers.

To conclude, understanding and respecting the buying culture in Iran is crucial for foreign brands to effectively engage with Iranian customers and succeed in the market.

Badkoobeh Creative Communication Solutions has helped international brands like LG, Unilever, and Nestlé Pure Life succeed in new markets. Let us guide you through the complexities of Iran’s markets and help your brand thrive in new territories. Contact us today to learn more about our expertise and insights and start your journey to success.

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