IRIB Officials Visit Badkoobeh Agency to Explore Creative Communication Strategies

On July 22, 2023, the officials of the General Directorate of Commerce from the Islamic Republic of Iran Broadcasting (IRIB) visited Badkoobeh Advertising Agency. The purpose of the visit was to discuss possible ways to enhance the country's advertising level and improve scientific, strategic, and specialized advertising processes. 


The meeting was attended by Dr. Hasanabadi, Dr. Abu Al-Qasimi, Ms. Bagheri, and their colleagues as well the CEO and directors of Badkoobeh Agency. The attendees discussed various topics such as creative strategic solutions for optimizing the quality and creativity of advertisements, improving marketing processes, developing various market development tools, and ways to improve the quality of advertising services. The discussion also touched on developing the economic infrastructure of the country and fostering cooperation between advertising agencies and the largest media in Iran.