Below-the-line (BTL) Marketing in Iran: A Hidden Gem

Below-the-line (BTL) marketing has become increasingly influential in Iran in recent years, due to the rise of social media platforms and the decline of traditional media channels. This trend has been particularly pronounced with businesses of all sizes investing in brand activation campaigns to build brand awareness and drive sales. Brands are now focusing more on targeted and personalized marketing strategies to engage with their target audience in more meaningful and non-traditional ways.

Another reason for the ever-increasing importance of BTL marketing is that it can be more cost-effective than traditional above-the-line (ATL) advertising methods, such as TV commercials or billboards. As a result, companies in Iran are shifting their focus towards BTL marketing to maximize their return on investment and reach their target audience more effectively.

Let’s review these newly rising trends in more detail. 

See BTL Showreel: 

What Below-the-line (BTL) Methods Are Popular in Iran? 

In Iran, some popular BTL (Below-the-line) strategies used for brand activation include:  

  • experiential marketing, 
  • event marketing, 
  • product sampling, and 
  • point-of-sale promotions. 

Influencer marketing is another popular method of brand activation in Iran that has been reshaping the way Iranian brands engage with their target audience. Social media influencers have become a powerful force in the country, with millions of followers across platforms like Instagram and Telegram. Many small, mid-size and even large brands partner with these influencers to reach and build credibility and trust with people who trust influencers’ recommendations and opinions. reach a broader audience and tap into niche markets beyond traditional advertising channels. (Sources:

Most Innovative BTL Marketing Service in Iran

In Badkoobeh Creative Communication Solutions, not only do we offer all forms of BTL services but also we develop BTL strategies that work best with each brand’s specific needs and objectives. By choosing our BLT service, you’ll be able to target specific consumer segments and create authentic engaging interactions with the audience to build stronger relationships with them. Our services include: 

  • Market demand analysis 
  • Promotional strategy development & evaluation
  • Sampling & promotion
  • Event marketing
  • New product announcements events 
  • Customer reactions monitoring  
  • Extensive & exclusive in-school advertising 
  • Marketing activities coordination 
  • Advertising booths, stands & exhibitions 
  • Printing services
  • POS/POP materials & advertising gifts
  • Guerilla Marketing

Contact us today to learn more about our services and how we can help your brand unlock success in Iran!

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