آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

In recent years, Subscription Video on Demand (SVOD) platforms have gained significant popularity in Iran, especially among the AB demographic.

Here are some of the facts on this matter: 

• As of September 2023, the overall penetration rate of SVOD in Iran was 13.6%, reflecting only those who actively subscribe. 
• Most users are categorized as light viewers, often following just one or two series, with only 1.7% identified as heavy users consuming over seven hours of content weekly.
• Viewers aged 30-45 account for 21.7% of SVOD users, indicating a shift in viewing preferences.
• SVOD platforms in Iran generate revenue not just from subscriptions but also through advertising - a practice less common in Western markets. 

[Stats from Nexlooks] 

Opportunities for Brands and Marketers

The expanding VOD market offers promising prospects for brands and content creators. To capitalize on these opportunities, businesses should focus on understanding the cultural nuances and preferences of Iranian viewers. Adapting content to align with local tastes can foster loyalty among audiences.

Moreover, forming partnerships with local production companies and trusted advertising agencies is essential for success in this evolving landscape.

Connect with us today to explore how strategic collaborations can help your brand thrive in the Iranian market.