آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The first campaign of DAY insurance was to conduct a wide market analysis of DAY insurance in the country. The focus of this analysis was on all the aspects influencing DAY insurance activities, as well as a full autopsy of its competitor’s activities and ways of their communication with the Iranian market. The result of such this research and analysis was the concept foundation of DAY insurance. A concept which would follow two approaches. The first approach to be named is: the true nature of DAY insurance and the second approach: referring to the compensation of DAY insurances’ past and what has effected it in regards to its market activities. After all the steps taken, Badkoobeh full service advertising agency, came up and utilized the word” compensation” for this campaign. This specific word embraces both of the approaches mentioned earlier. The world “compensation” covers both the true nature of an insurance and the past of this specific insurance (DAY insurance).

In the next phase of this campaign for the unveiling of the DAY insurance Logo and Slogan, Badkoobeh used the OOH media. Following by the production and broadcasting of its TVC with the approach to the concept of “compensation”. In this TVC the focus was on the compensation people receive after an injury or incident and the feeling of safety you get when choosing DAY insurance. You can see both the TVC and the OOH of this insurance in the following.