Barli-Badkoobeh

What was the challenge?

Although barli brand officially entered the market in 1390. It failed to give enough information about its product therefore consumers did not buy this product.
Barli’s advertising campaign focused all their advertising specially their TV ads on infants and children instead of the brand which made viewers focus on the wrong thing.
The advertising challenge was to bring viewers and buyers knowledge up about the product.

What was the solution?

To build a TV advert using simple elements to bring the focus on the brand .The challenge was to change the sitting of the advert using simple elements to bring the focus on the product (nappies) .