آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

The OMO brand’s digital campaign and brand activation has been executed in Iran for the first time with the challenge of introducing and launching its products. In this campaign, activations have been designed in order to introduce the products to the brand’s targets (Mothers and housewives) and passing the brand’s concept “Say yes to stains”, in a fashion that mothers can encourage their children to experience in this event without worrying about them getting messy.

Of course, OMO’s concept is not endorsing staining clothes or making them dirty, but to provide an effective solution to stains that are made during children’s playing and activity.

In the event of the goal of this campaign, manifestation and execution of the brand’s activation in Tehran and Iran’s major cities’ shopping centers and design of the uniform marketing activities in digital medium was carried. Also, concepts using global key visuals of this brand were designed for its environmental advertisements.

Brand activation activities designed for this brand includes children playing, product’s demo and sampling which two time spans have been considered for its execution. This will be executed in big shopping centers of Tehran and other major cities of Iran like Esfahan, Shiraz, Tabriz and Mashhad.

Regarding the concept of this campaign (Say yes to stains, stains make self-confidence), a scenario was designed for children activity at the OMO booth. Since painting is one of the beloved and enjoyable activities for children and also enhances their creativity, decision making, problem solving etc., a separate space for kids between 2 to 7 and 7 to 12 was considered. In this space specific and attractive tools and techniques were prepared for painting in order to create a unique experience regarding the conditions of each group age. In addition to kids being involved in the attractive experience of painting, a chance is created for mothers to get known with the concept of campaign and the benefits of “saying yes to stains” in the event of enhancing the creativity and self-confidence of their children, also getting to know the benefits of OMO products.

The digital campaign for this brand also starts with the start of the brand activation simultaneously.

Activities designed and executed for OMO in the digital medium includes:

Design, produce and execution of OMO’s website content

Creating the campaign’s account in social networks and producing content for it

Design of different methods in order to further popularize the campaign

Campaign’s viral videos