Badkoobeh - to be or not to be

Despite several communication activities of Day Insurance, its life insurance service was not seem to be trustable for audience and it had not found its position by that time. Therefore, the main goal was to introduce Day life insurance as a strategic service as well as positioning it.

Day life insurance campaign planned and executed in Badkoobeh Advertising Agency with this aim. In this Ad, we have tried to challenge audience foresight towards incidents and introduce life insurance as the correct root and choice for compensation.