The challenge for this brand was not only the introduction of this software but also making connection between this software and the number “733” which already existed in peoples mind. Music and musical TVC was the instrument we used to help public better memorize the name AP. In this TVC, different environment and showing people from type of social class as the target audience can be seen. The main focus of this TVC, the latest promotion of AP software, was pointed out through announcement of winning a BMW X1 by interring the Lottery
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