آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Organized outset

By the end of the research studies at Badkoobeh advertising agency's Brand Clinic and determining the exact audiences and touch points with these audiences Bartar's digital marketing activities started. In the first phase a 6-month period plan was organized as following:

On the way

Bartar’s new website was launched at the beginning of summer 94. Major features of the site include:

• modern appearance in accordance with the principles of Visual Arts
• responsive design to provide the best display on desktop machines, mobile phones and tablets
• standard and safe code with high utilities
• a blog which supports a variety of textual content, pictures and videos
• a powerful module of more than 50 different products of Bartar

This website needs a rich content to show its characteristics. Moreover, the presence on social media requires appropriate content. In this regard, according to see the brand’s target group strategy (young women between 25 and 35) and its main message (quick and easy cooking quality) the content was decided to be in the form of a magazine called "Bartar Lifestyle" and following actions were taken:

• Writing blog and social network posts, including translation of a variety of international recipes related to brand’s products, and using a variety of useful, story-driven, educational, and minimal posts about food instead of introducing products directly.
• Visualization and creation of different graphics content
• Covering company events such as the presence of Bartar in the Agro Food exhibition
• Inserting Bartar’s different product data in the site (Bartar has more than 500 of products)

You can see Bartar’s website and social medias images. Click on each photo to see larger:

Promotion

For a wide range of audiences getting more information about Bartar’s services in digital field, several ways of promotion were taken. An example of this include:

Results

After 6 month of digital integration and ongoing activities in the digital space Bartar website achieved more than 5 thousands of real followers. Bartar’s website was between five best food sites of the the eighth Iran Web and Mobile festival (February 2016).