Text
AI Marketing in Iran: Top Trends to Watch in 2025

AI Marketing in Iran: Top Trends to Watch in 2025

The latest report by Scimagojr.com ranks Iran as 13th in the world for AI research publications, surpassing countries like Brazil, the Netherlands, and Russia. Iran is steadily climbing the ranks in the AI landscape, and the SCImago Journal & Country Rank places it at 15th globally for AI-related publications, positioning it ahead of Russia and Turkey.

Text
What Trends Are Shaping the MENA Property Market in 2024?

What Trends Are Shaping the MENA Property Market in 2024?

Across the MENA region, the property market is undergoing a transformative shift, with several key trends emerging that are reshaping the landscape. 

 

Text
Nostalgic Marketing

Nostalgic Marketing

these days, a sentimental longing to experience the things we loved in the past and romanticizing simpler times are increasing. As a result, nostalgia-centric campaigns have become an effective #marketing #strategy. These campaigns use familiar events and positive cultural memories from the past to evoke emotions and feelings of security in the audience. It has become a common practice in the advertising industry and the research shows nostalgic feelings make consumers more likely to spend money on goods and services. However, the use of #nostalgia must represent a perfect combination of past and present to have a modern relevance; otherwise it will seem out of touch and irrelevant.

Text
Influencers: Newcomers in the World of Marketing

Influencers: Newcomers in the World of Marketing

Using “influencers” for marketing purposes is among the new tactics in the world of marketing. The popularity of social media and the significance of peer recommendation contribute to the growing presence of influencers in this field. From LinkedIn to Facebook, they are using their platforms as the modern day word of mouth. However, it is probably safe to say that the most effective sort of influencer marketing takes place on Instagram. 

Text
the history of Olive in Iran

the history of Olive in Iran

This week, in Market Research team of Badkoobeh advertising agency we took a look at the history and average usage of Olive oil in Iran.

Text
A general view of detergents

A general view of detergents

The research department of Badkoobeh full service advertising agency has conducted a research on detergents with the focus on Multipurpose Detergents in Iran’s market. The article you are about to read is this research findings.

Text
household products: refrigerators

household products: refrigerators

The research department of Badkoobeh full service advertising agency has been conducting projects to further analyze various products of different categories. The article you are about to read is an abstract of the outcome of such research on household products specially focusing on Refrigerators

Text
Market analysis for washing machine detergent

Market analysis for washing machine detergent

The usage of washing powder in IRAN goes back to the 30s’. From that date the usage of washing powders grew alongside the growth of knowledge and culture.

Text
Restaurants of Iran in a glance

Restaurants of Iran in a glance

A quick look into historical sources, shows food preparation and Bar(café’) handling has been one of the primary occupations in social history. Some historians believe that the history of restaurants and eating out goes back to the time of the city and urban developments. Today, restaurants are not only a place for eating and drinking. With the culture improvements, now a days’ restaurants are considered as a place to not only have food but also a place to have social life, Diversity and recreation in a peaceful and friendly environment.

Text
How to sell your products in Iran - Part2

How to sell your products in Iran - Part2

In this second part of the article “How to sell your products in Iran” we will continue to answer how to get into Iran’s market.

Text
Consumer buying life style in Iran

Consumer buying life style in Iran

The beginning of the chain stores goes back to mid-19 century in United States of America. In the year 1859 the first branch of A&P chain store was opened in America.

Text
Ketchup or tomato sauce

Ketchup or tomato sauce

Now a days, great manufactures are handling the tomato processing and presenting various tomato products such as dried, paste, peeled and different sauces like ketchup, powders and tomato juice

Text
Breakfast and the market for new products

Breakfast and the market for new products

Breakfast is the most important meal of the day, if you start your day with a full breakfast you will feel more awake and energetic throughout your day, having a full breakfast and using right products such as milk and bread and fruits can keep your blood sugar in a stable condition for 10 hours.

Text
How to sell your products in Iran - Part1

How to sell your products in Iran - Part1

After Iran’s 5+1 nuclear deal Iran commercial door will soon open to international brands and new opportunities will be created for these brands.