آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

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• Press Release
• شنبه ۱۸ خرداد ۱۴۰۴

Insights from marketing and advertising specialists in Iran, reveal that with local brands stepping up in response to the exit of international giants like LG and Samsung, competition among Iranian manufacturers has intensified. This has led to a fresh wave of innovative outdoor campaigns, breathing new life into urban spaces. From vibrant billboards to engaging street furniture, out-of-home advertising is capturing consumers' attention like never before.

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• Press Release
• سه شنبه ۷ خرداد ۱۴۰۴

Recent data from the Public Relations Society of America (PRSA) indicates that 67% of PR professionals now prioritize digital strategies to engage consumers effectively. This shift is driven by the need for real-time interaction and the ability to measure impact instantly.

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• Press Release
• چهارشنبه ۱۸ اردیبهشت ۱۴۰۴

To resonate with Gen Z in the Middle East, brands need to embrace a multi-level channel of engagement, which can be distilled into three key strategies: Rebranding, Repackaging, and Reinventing.

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• Press Release
• دوشنبه ۹ اردیبهشت ۱۴۰۴

There are many reasons why a brand may fade over time. For example: 

• failure to keep up with changing consumer preferences and market trends 
• failure to adapt and innovate, which may lead to losing relevance and becoming less appealing to the target audience
• changes in leadership
• a lack of investment in marketing and advertising
• increased competition 

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• Press Release
• یکشنبه ۲۶ اسفند ۱۴۰۳

Nearly 90% of consumers will shop with a competitor after a poor website experience. 44% of consumers share negative website experiences with others.

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• Press Release
• شنبه ۱۱ اسفند ۱۴۰۳

In 2025, Iran's Consumer Electronics market is set to shine, with an impressive revenue forecast of US$8,836.0 million! This growth story is fueled by an annual increase of 2.20% from 2025 to 2029, showing that despite challenges, the appetite for tech remains strong.

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• Press Release
• سه شنبه ۳۰ بهمن ۱۴۰۳

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• Press Release
• دوشنبه ۲۴ دی ۱۴۰۳

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• Press Release
• چهارشنبه ۱۹ دی ۱۴۰۳

At its core, agile marketing is a strategic framework that empowers marketing teams to operate in short, focused bursts known as “sprints.” This approach facilitates rapid adjustments to campaigns and strategies based on ongoing feedback and performance data. Agile marketing draws inspiration from agile software development methodologies, utilizing tools like Kanban for visual project management and Scrum for collaborative team efforts.

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• Press Release
• شنبه ۲۴ آذر ۱۴۰۳

Hofmann's TV commercial, created by Badkoobeh Advertising Agency, won the **Special Award for the Best Technical Achievement** at the 6th Iran Ads Event.

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• Press Release
• دوشنبه ۲۶ شهریور ۱۴۰۳

The study found that a significant portion of business names (33%) are drawn from meaningful Persian words, such as ‘Golrang’ and ‘Delpazir’. Yet, it also uncovered a linguistic enigma, where some Persian names like ‘Parjak’ and ‘Parmoon’ remain obscure to the general public.

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• Press Release
• شنبه ۱۷ شهریور ۱۴۰۳

GEO is more than just content generation; it also involves optimizing the underlying structure and metadata of webpages to ensure that search engines can accurately understand and rank the content.

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• Press Release
• یکشنبه ۲۳ اردیبهشت ۱۴۰۳

Badkoobeh Creative Communication Solutions received the first and third-place awards in the Television Advertising Category.

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• Press Release
• سه شنبه ۱۸ اردیبهشت ۱۴۰۳

In Iran, the use of product placement in movies takes on a bold and visible approach, often featuring specific brands in a prominent manner. For example, when it comes to showcasing products like coffee, Iranian movies tend to display the brand in a way that immediately catches the viewer's attention, making it a focal point of the scene. 

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• Press Release
• یکشنبه ۲۶ فروردین ۱۴۰۳

The findings of a study conducted by 1001 Branding Agency show that 60% of Iranian brands that have entered the branding process are B2C brands, with B2B brands holding a 34% share.

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• Press Release
• شنبه ۲۶ اسفند ۱۴۰۲

Read the exclusive interview with Babak Badkoobeh, the founder of Badkoobeh Creative Communication Solutions, as he shares insights on Advertising Strategy with Mehr News Agency.

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• Press Release
• شنبه ۲۶ اسفند ۱۴۰۲

Read the exclusive interview with Babak Badkoobeh, the founder of Badkoobeh Creative Communication Solutions, as he shares insights on Branding with Donyaye Eghtesad.

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• Press Release
• سه شنبه ۲۴ بهمن ۱۴۰۲

n recent years, Video on Demand (VOD) platforms have experienced remarkable growth and popularity in Iran. This surge in demand has propelled VOD marketing to the forefront as a crucial strategy for businesses seeking to engage with Iranian audiences.

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• Press Release
• دوشنبه ۱۶ بهمن ۱۴۰۲

Badkoobeh Creative Communication Solutions received four awards at 1st Cultural and Economic Festival of Commercial Advertisements, including: 

• The best Visual (VFX) Award for Hofmann’s TVC entitled “Dust-free”
• The 1st Award for The Best Cognitive Sciences and Behavioral Economics Advertisement for Deslter 
• The 3rd Award for the Best Sociocultural TV Advertisement for Iranian Society of Organ Donation
• Badkoobeh was also appreciated as an active advertising agency. 

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• Press Release
• یکشنبه ۱۷ دی ۱۴۰۲

Commercial video or video marketing in Iran has the potential to strengthen a brand exponentially. They can make a huge difference when it comes to showing clients what makes a brand stand out in the Iranian market.

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• Press Release
• دوشنبه ۲۲ آبان ۱۴۰۲

To truly connect with Iranian customers on a deeper level, it is essential for international brands to understand and respect their buying culture. Besides, this allows global and international brands to adapt their strategies to cater to the Iranian market.

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• Press Release
• شنبه ۲۲ مهر ۱۴۰۲

In Badkoobeh Creative Communication Solutions, not only do we offer all forms of below-the-line (BTL) services but also we develop BTL strategies that work best with each brand’s specific needs and objectives.

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• Press Release
• سه شنبه ۲۱ شهریور ۱۴۰۲

One way brands can craft successful campaigns in Iran is by partnering with local advertising agencies that have a deep understanding of the Iranian market and culture. 

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• Press Release
• سه شنبه ۲۴ مرداد ۱۴۰۲

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• Press Release
• یکشنبه ۸ مرداد ۱۴۰۲

On July 22, 2023, the officials of the General Directorate of Commerce from the Islamic Republic of Iran Broadcasting (IRIB) visited Badkoobeh Advertising Agency.

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• Press Release
• شنبه ۱۸ شهریور ۱۴۰۲

• 629
• Press Release
• چهارشنبه ۱۷ آبان ۱۳۹۶

If you are working in the advertising industry, it might be interesting for you to see how this industry is portrayed in films. Of course, all of us are familiar with Mad Men, but here is a short list of some other films and documentaries with an advertising theme:

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• Press Release
• سه شنبه ۱۸ مهر ۱۳۹۶

In YouTube’s celebration of its 10th anniversary, a shortlist of 20 iconic adverts of the decade were introduced. The list was selected by advertisers, marketers and the platform’s users. The factors taken into consideration for voting were authenticity, creativity, interaction and the message. Since the voting was conducted by YouTube, the level of viewership was also a determinative factor. 

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• Press Release
• شنبه ۳۰ اردیبهشت ۱۳۹۶

In the year ago, Badkoobeh Advertising Agency was able to pursue your aims by accompanying with premier domestic and foreign brands and with the help of it’s team, in order for you to look into the upcoming year with more hope and power.

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• Press Release
• چهارشنبه ۲۰ اردیبهشت ۱۳۹۶

Badkoobeh advertising agency was successful to achieve the certificate of social responsibility effort from the first Iranian economical establishments’ social responsibility national awards.

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• Press Release
• سه شنبه ۲۵ خرداد ۱۳۹۵

In the first national conference of "Day insurance" in Iran, held on Saturday May 24th 2016 at the conference center of the Day insurance, The CEO of Badkoobeh full service advertising agency, Mr. Babak Badkoobeh gave his speech on topics such as advertising, branding and researching

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• Press Release
• چهارشنبه ۵ خرداد ۱۳۹۵

Nestle pure life in Iran celebrated international day of water alongside with people valuing water in Enghelab sport complex.

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• Press Release
• چهارشنبه ۱۵ اردیبهشت ۱۳۹۵

Badkoobeh advertising agency was among the attendees in the first gathering of Iranian IAA members alongside with the Iranian marketing, research and advertising agencies and their representatives.