آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Dear Mr. President

Branding is a way to help the nation’s economy.

From: Mr. Babak badkoobeh CEO of badkoobeh full service agency and an active member of branding in Iran.

TO: Mr. Hassan Rouhani the president of Islamic republic of Iran.

Dear Mr. Hassan Rouhani, the president of Islamic republic of Iran, I would like to start by congratulating you for being chosen as the president of Islamic republic of Iran.

Without wasting your valuable time, I would like to point out the main purpose of this letter. As we all know, our country’s’ economy is surrounded with difficulties such as unemployment, weakness in import and export.

Mr. Rouhani, we have so much undiscovered treasure in this country which if we find them and supply them we can come out of this difficulties with a speed beyond our imagination.

One of the best and improved ways is Branding. If we could plan a great branding strategy in the next 4 to 8 years of your presidency we can look into a future that does not require us to relay on a single product such as (oil).

Mr. Obama the president of USA greets his visitors with American hamburgers, doughnuts and hands out apple iPads as gifts, he joins social networks and surfs the net using American search engines.

Japan’s vice president for the sake of his countries' culture revolution has been in a few commercial.

Now its time for Iran’s big leap to make Iran president a brand (personal branding). Each of Iran’s cities have the power to become a worldwide brand such as Isfahan, Shiraz, Kashan, and Tabriz. (City branding)

Some of Iranian delicious dishes such as Chelo kebab, Kofteh, Dezi. (Food branding)

Some Iran’s unique and handmade products like Persian rugs, Kilim, Miniature carpets.

Some of Iran’s historical landmarks and Museums such as (Azadi tower, Arg bam, Golestan botanic garden Feen historical shower.

Iran’s flag can be brand once our branding is recognized worldwide, and we can be looking forward to an unbelievable economic growth.

Korea has appliances such as (LG & SAMSUNG) and cars like (KIA and Hyundai). A great Iranian poet once said a “clover flower has nothing less than red rose”, In other words each flower has its own scent. Therefore, with the right branding and the right advertisement and professional work we have nothing less than Kia and Hyundai, if we put in the correct effort in our car manufacturing and catch up with world’s standards and with the correct management.

Iranian pastries have nothing less than an American doughnuts.

Iranian Chelo kabab has nothing less than a Japanese sushi.

Iranian Dezi has nothing less than an Italian pasta

When branding becomes worldwide and the world will have a great understanding of Iranian products. A brand is an experience and knowledge and information that comes alive inside you once you see or hear a name

Let’s plant our brands seeds in people’s heart.

Babak badkoobeh

08/04/2013