آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Breakfast is the most important meal of the day, if you start your day with a full breakfast you will feel more awake and energetic throughout your day, having a full breakfast and using right products such as milk and bread and fruits can keep your blood sugar in a stable condition for 10 hours.

Every age category has to have  their own healthy diet. Specially teenage years which is the most important age but unfortunately young teenagers specially teenage girls have removed breakfast from their daily routine and fill up on snacks and unhealthy products instead and this is the reason they are more likely to become unhealthy and sick. 

One of the main reasons people stop having breakfast is having the something day in and day out but with a bit of change we can change breakfast into main meal. One of the new ways is using low calories chocolate as part of your breakfast.

Last year research has showed 35% of public had the likelihood to use chocolate as part of their breakfast. At least 19% of the public are high users that means they use chocolate in their breakfast 2 to 3 times a week. 30% of the public use chocolate one a week or 2 to 3 times a month and 51% of the public are low consumers and only have chocolate for breakfast once a month.

The high consumers are part of the public which use chocolate more often in their daily breakfast and use brands such as PEGAH, PAK, SHOKOPARS, KALEH, and ISODA. And the most popular is Nutella.

Using different brands of breakfast chocolate depends on the social classifications for example Nutella is mostly used in AB Demographic Category depending on the standard and the higher price than other products its natural it will fall into the AB category.

Iranian brands such as PEGAH, PAK, SHOKOPARS, KALEH, and ISODA will fall into C1C2 class of the public.

Interestingly the use of chocolate has a reverse connection with people's age the higher the age the less use of chocolate and the main reason behind that is the special health diet and higher ages. 

With the research done in Iranian markets, there isn’t a lot of chocolate breakfast brands, on the other hand the use of chocolate in the class of AB is high but the options are not, that’s why they choose Nutella as their main brand from the brands present in Iran. Nutella covers 9% of the market and other 91% is dedicated to Iranian brands. A brand that in 2014 had the consumption of 356 milion tons in 160 countries. 

In conclusion 

We are facing a market with the potential of welcoming different brands from around the world. With targeting the group range of 15 to 40 and the AB class of the public they can easily find their consumers. although knowing peoples life styles and habits will help this cause.