آژانس تبلیغاتی بادکوبه - Badkoobeh Advertising Agency

Kavir Tire Company was established in Birjand 26 years ago. This brand is the biggest industrial unit in the Southern Khorasan province and according to it’s website, more than 15% of Iran’s tire production (regarding weight) and more than 22% of Iran’s tire production (regarding number) are produced in this factory. Kavir Tire’s products consist of radial steel belt tires of various size, bias passenger car, pickup truck, truck and bus tires of various size and also different kinds of flap that all are supplied under the “Kavir Tire” brand.

About the brand and social responsibility

With nearly three decades of experience in producing various types of tires, Kavir Tire is currently the producer of 22% of the country’s produced tires. The brand’s factory is located in Birjand as the biggest industrial unit in the Southern Khorasan province. Kavir Tire has numerous products, ranging from different sizes of radial steel belt and bias passenger car, pickup truck, truck and bus tires to Green Tire which is the relatively new product of this brand. The Green Tire results in consumed fuel saving, has a longer lifespan and reduces the environmental pollutants. Kavir Tire is also active in the field of social responsibility and regarding it’s presence in Southern Khorasan province, has a special focus on the desert nature and environment of that area.

Challenge

Regarding the nature of it’s products, this brand has had a continual look to the desert geographical area. On the other hand, due to the moral promise to the social responsibility topic, it has been looking forward to amplify it’s brand’s position in this medium. The challenge for this brand was to find an advertising activity in the field of social responsibility.

Solution

Badkoobeh Advertising Agency focused on the considerable records of road accidents involving vehicles and desert animals like camels. Due to the lack of sufficient light in desert’s night, crashes involving drivers and desert animals, camel in particular, is a recurring phenomenon in desert areas. An issue that has a worrying pace and has reached a critical state. On this basis, the idea of glow in the dark warning ribbons in order to protect camels was conceived in Badkoobeh Advertising Agency. These ribbons are tied to the camels’ necks or ankles and warns the drivers using its’ glow in the dark.

Activities

After this idea was approved by Kavir Tire, producing and sending the glow in the dark ribbons to park rangers of the area was put in the work schedule. The park rangers tie these ribbons to camels’ necks and ankles according to this program.

In a symbolic act, Kavir Tire revealed this activity on the Clean Earth’s Day in the National Environment Preservation Organization.