Every You Need to Know about Agile Marketing: Transforming Strategies for Success
At its core, agile marketing is a strategic framework that empowers marketing teams to operate in short, focused bursts known as “sprints.” This approach facilitates rapid adjustments to campaigns and strategies based on ongoing feedback and performance data. Agile marketing draws inspiration from agile software development methodologies, utilizing tools like Kanban for visual project management and Scrum for collaborative team efforts.